What e-liquid strength should I choose?

We've identified key ranges to help you pick the strength best suited to your needs.

Nicotine Alternative strengths:

• 0mg (0%):
  Ideal for vapers who prefer flavor without any hit.

• 1.5mg (0.15%):
  The perfect strength for vapers who want an ultra-light hit.

• 3mg (0.3%):
  Best for a light hit or sub-ohm vaping.

• 6mg (0.6%) - 12mg (1.2%):
  Smokers with light to moderate cigarette consumption should ideally pick a 6-12mg strength.

• 12mg (1.2%) - 18mg (1.8%):
  Heavy smokers should start here and eventually work their way down. If you smoke a pack a day, try starting with 18mg.

• 24mg (2.4%):
  Best suited for very heavy smokers (a couple packs a day). It's not recommended to start at this level, instead try 18mg first before moving up to 24mg.